How to use AI for content without it reading like AI
By The Team
Customers can smell AI content. Not because the grammar is wrong — modern models write clean sentences. They smell it because the writing has no rhythm. Every paragraph is the same length. Every listicle has the same structure. Every sentence ends on a confident upnote.
We generate a lot of content with AI. Almost none of it ships without a human pass first. Here's the editing checklist we use, and why each step matters.
Cut the hedging stack
AI writing loves to stack qualifications:
This innovative solution can potentially help you significantly improve your engagement.
Three adverbs and two adjectives doing no work. Cut them:
This helps you improve engagement.
If a sentence loses nothing when you remove an adjective, the adjective was the problem.
Vary the sentence length
This is the real tell. Generated text reads in a flat 14-to-18-word cadence. Human writing jumps:
Short sentence. One that runs a little longer because sometimes an idea needs the room to breathe, and then a short one again.
Read your draft out loud. If it sounds like a metronome, break it up.
Kill the transition phrases
Furthermore. Moreover. In addition. Additionally. These are the fingerprints of a model trained on academic papers. Real writing uses white space and paragraph breaks, not signpost words.
Remove the summary paragraph
Every AI draft ends with a paragraph that restates the introduction. Delete it. Your reader already read the post. Trust them.
Replace the abstractions
Revolutionize. Transform. Elevate. Unlock. These words mean nothing. If you can't replace them with a concrete verb, the sentence probably shouldn't exist.
The test that catches everything
Read the draft and ask: would a person who has used this product write it this way? If the answer is "no, but it sounds professional" — you've found the slop. Professional is the trap. Customers don't want professional. They want specific, honest, and short.
That's the whole standard. We score every draft against it before it goes in the queue. It's why our content doesn't read like the rest of the feed.